I would spend extra attention on them, and they would come back.” Today, his company (founded in 2012) charges a fee for each day of a 10-day curated itinerary to Italy, on top of the actual cost of the trip. But when we tell them we are going to take the guesswork out of their entire trip and give them a cell phone on arrival that will allow them to call us whenever they want, we win,” he said.Clients also can add on experiences, like private Vatican tours (). “It’s a confidence issue,” said Emily Peters, a former business development manager at Montrose Travel, Montrose, CA.
Overall, however, the industry continues to shrink, with Editor & Publisher’s Data Book listing 126 fewer daily papers in 2014 than in 2004.
At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015.
Fully one-fourth of advertising revenue now comes from digital advertising, but not because of growth in that area: Digital advertising revenue fell 2% in 2015.
Sean Fidelli, co-founder of The Roman in New York, learned the value of charging fees when he first worked as a tour guide at the Colosseum in Rome.
“Every once and a while, someone would come up and ask for something we didn’t provide, like recommending a restaurant.