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Most members are reported to be in their 20s and 30s, although e Harmony also caters to a 'large number' of older users.
An online dating site allows you to upload a profile, often for free initially, and search and browse other member's profiles seeking someone of interest.
On most sites you can filter searches based on multiple criteria, for example height, education and if someone has children or not, to find someone who has the characteristics that most appeal to you.
If you are quite relaxed about online dating and have the time to search and browse profiles, dating sites offer enable you to check out a large number of potential matches to find those you feel you'll click with.
Dating sites appeal to a broad range of people with a number of different objectives.