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Many individuals have lost their life savings due to this type of fraud.

Does an orange button work better than a blue button in my email? What should I order at In-N-Out: two double doubles or one 4×4? Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. The point is that there’s a lot of fish in the vast dating pool and you have to swim to the top to get noticed.

Only 2% of reported dating frauds originated via contact made on dating apps.

City of London Police’s Commander Chris Greany, the Police National Coordinator for Economic Crime said: “Romance fraudsters are using every method available to exploit people looking for love - including dating websites, social media and direct emails.

Here at e Harmony we believe there's a better approach to online dating than being bombarded with profiles and pictures.

Almost two thirds (62%) of all victims are aged between 40-69 accounting for £16 million of the total losses.

And over the past three years, I’ve taken my passion for testing optimization and applied it to my dating life. I don’t know what it is, but so many online dating websites (outside of a swiping app like a Tinder) have the most important sections at the bottom of the profile.

This used to be embarrassing…until I found things that worked and things that didn’t, which made online dating less about the guesswork and more about science. On a typical Friday night, you’ll find me out having dinner and drinks with friends…but I also love to stay in and enjoy my shows on Netflix with a craft beer in hand. The bottom section might be titled something like “Message Me If…” Do not, I repeat, do not put any important information in that section.

These heartless criminals will specifically target those who they deem to be vulnerable and most likely to fall for their scams.

Our intelligence tells us that people aged 50-59 are the most likely to become a victim of dating fraud and therefore need to be especially careful when going online in search of a partner.

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