Though she did not receive that exact epistle, she believes it encapsulates the feedback she has received in her career."Like many women, I was told that I wasn't good enough and that I couldn't succeed, but I willed myself to where I am now.Most consumers associate Under Armour with the tight-fitting shirts that wick away football players' sweat.But with its new "I Will What I Want" ads, Under Armour is trying to rebrand itself as gear that can empower female athletes, whether they're playing soccer or taking a Pilates class.
Few studies have investigated gender differences in written texts, Newman, Groom et al.
Right now those women are turning to brands like Lululemon and Nike for their gear.
To compete with those giants, Under Armour is launching the largest campaign aimed at women in its history, costing a total of million.
We started emailing that day and by the end of the week we had figured out we could talk via an app on our phones, we knew we liked each other and we clicked really well - even though we are from different ends of the earth!
By Christmas 2011 we knew it was serious so we told our families that we were planning to meet in March 2012.