Submitted by Eric) We had one envelope with a bunch of celebrity names, and another envelope with some ordinary service occupations.
Double points if the real crime sounds like something fictional.
They create an initial impression that either draws readers in or pushes them away.
It has become socially accepted to find love online and nowadays one in three married couples have met online.
You have been selected for the show and your new career is going to be a Haitian Voodoo witch doctor. Print out a bunch of Nostradamus's quatrains, give one to whoever is chosen to speak, and have them be clever and thus tell us what the prophecy means. The second speaker has to continue the story and so on, until all the speakers are done.
If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success.