Your community and customers are already discussing your brand, competitors, and industry – so, finding these conversations and tapping in is your first step to developing any solid, scalable global social media strategy.
But what if these conversations are happening outside of Twitter and Facebook?
Every global social media strategist and industry expert will tell you, the first step in creating an effective social media strategy, at any capacity, is listening.
As Chinese social media sites have evolved, global marketers have, too.
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Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like facebook, Myspace, Youtube and foursquare – but with more users – which is why every global company needs to pay attention to these sites. Known as the “Twitter of China”, Sina Weibo is actually much more than just that – it has over twice as many users as Twitter, and it’s used by more than 22% of the Chinese Internet population of almost 540 million people!
Sina Weibo was well ahead of the game in providing users with the ability to include images and video – far before its Western counterpart, Twitter.