The dating industry

Analysts expect the acceleration to continue over the next five years.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.Despite some skepticism around the web regarding online dating business, hard facts and statistics are hard to ignore: online dating industry is on the rise now, and will continue flourishing in foreseeable future.Let’s look at some interesting facts and stats in today’s review.

As dating sites and apps like Tinder and eharmony continue to grow in popularity, many of the companies behind them are finding it difficult to compete in the saturated market and to attract investors. Like bunnies, dating apps have shown a knack for proliferation. The report projects the industry to add about a hundred companies per year over the next four years.Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.

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