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A great diversity of online dating services currently exists.

The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.This coupled the leading company in the targeted dating space, People Media, with the leading company in the general dating space, Prior to Match.com's acquisition, People Media was the top performing company in American Capital's portfolio.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

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